Coaching, Psychology

On June 15, 1998, Ohio State University professor and psychologist Steven Reiss issued a press release announcing his most recent research results. The headline-making story was instantly picked up by Reuters and UPI, and spread to newspapers and magazines all over the world. Dr. Reiss had discovered scientific proof that our general understanding of why people act as they do is, for the most part, wrong.

Experts have theorized that human behavior is driven by everything from the search for truth to the wish to maximize pleasure and minimize pain. But through exhaustive documented surveys, Dr. Reiss proved that nearly all of our thoughts and actions are motivated by sixteen basic desires and values. Reiss's system revolutionizes current behavioral theory. His book challenges our definition of who we are, how we interact with others, and what will really fulfill us in life.

Offering practical applications for achieving greater personal and professional success, Who Am I? has deep relevance for all those who need to know what makes people tick-from corporate executives and advertising copywriters to salespeople, educators, therapists, and coaches. This important book changes the way we look at the world.