0471160733
Creating Internet Entertainment - Jeannie Novak, Pete Markiewicz
John Wiley & Sons (1997)
In verzameling
#353

Gelezen?:
Ja
Marketing
Internet entertainment

Written by online-entertainment pioneers of Kaleidospace (the first site to sell entertainment over the Web), this is an eminently practical book for anyone wanting to do the same. Covers all the bases from demographics, promotion, and financial models, to the nuts and bolts of the multimedia software and hardware you'll need to use.

The publisher, John Wiley & Sons
Entertainment sites comprise the fastest growing segment of the Net. Even web masters at non-entertainment sites are fast discovering that they must add some sizzle to their sites to attract and retain users. This is the definitive guide to planning, creating, and operating an entertainment-based World Wide Web site. After defining the elements of an entertainment site, the book walks through its entire development and implementation, from targeting an audience to creating compelling content. The authors address both technical issues like selecting and maintaining the server as well as promoting and marketing the site for maximum exposure and profit. Includes CD-ROM with... * Connectivity software--a free custom package designed specifically for the book * Cutting-edge Web browser tools for enhanced video, audio, graphics and chat * Development tools, including HTML, sound and video editing tools.

From the Back Cover
The complete Internet entertainment resource for Web developers and entertainment professionals

Creating Internet Entertainment is the definitive guide to planning, creating, operating, and marketing entertainment-based sites on the World Wide Web. This book thoroughly equips you to enter this exploding new industry, whether you're a Web developer, entertainment professional, or even if you work for a nonentertainment company but want to add entertainment components to your site.

Written by the Intertainment pioneers at Kaleidospace (http://kspace.com), the first site to sell entertainment over the Web, Creating Internet Entertainment: Analyzes Internet audience demographics and shows how to appeal to the emerging entertainment marketplace Details the design principles and software tools you'll need to make your online entertainment sizzle, including how to set up your own virtual production studio Teaches effective publicity and promotion techniques for Internet entertainment sites Outlines new entertainment business and financial models and management methods

The accompanying CD-ROM includes: Internet connectivity software with one-step installation Demos of cutting-edge site development tools Multimedia helper applications and plug-ins needed to get the most out of today's Intertainment sites

Visit the Web site at http://kspace.com/intertainment for: Updates to the book Links to new technologies and Intertainment sites

About the Author
JEANNIE NOVAK and PETE MARKIEWICZ are the founders of Kaleidospace (http://kspace.com), a pioneering company that promotes, distributes, and places the work of several hundred independent artists and musicians via the World Wide Web. Kaleidospace runs one of the most popular arts and entertainment sites on the Web and is recognized as an innovator in the industry. In addition to operating its own site, Kaleidospace has consulted for clients such as American Recordings, A&M Records, TV Net, Radioactive Records, France Online, Bell Industries, and the J. Paul Getty Center for Education in the Arts.

Product Gegevens
LoC Classificatie TK5105.888.N69 1997
Dewey 791
Medium Paperback
Omslag Prijs € 39,95
Aantal pagina's 454
Hoogte x Breedte 240 x 191 mm
Persoonlijke Gegevens
Koppelingen Amazon US
Amazon US

Opmerkingen
Includes index.